Tom Jones seemed as if he had a point to prove at the Latitude Festival given he arrived at the Suffolk four day event preaching about his new gospel album Praise & Blame. The record made headlines a few days before when Vice-President of Island Records asked if the gospel album was a joke in an email that was leaked.
Jones was apparently maddened by the comment using his appearance on the Latitude stage to perform like he has never done before putting his heart into every note.
Although he was a last minute addition to the event, he kicked off the festival planned to play on a smaller stage but within three days it was revealed that he would in fact be on the main Obelisk arena stage. Word of mouth around the music fest travelled quickly and the impromptu performance drew one of the largest crowds of the entire weekend.
In a bold step, Jones chose only to perform the gospel tracks from his new album but it seemed to work out just fine with his vocal matching each selection perfectly.
Even though most of the crowd did not recognize the set list, for the most part the crowd stayed steady throughout with little thinning with each song receiving enthusiastic praise of its own.
All in all, Jones proved that even though he took a risky move at the age of seventy, he is still able to captivate a modern audience.
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