The move comes shortly after Live Nation announced that they will also start a concert promotions business in Germany, which is thought to be the [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.]]> Live Nation Entertainment has announced that it will expand its operations overseas starting with a new concert promotions outlet in Australia which according to Live Nation is the 7^th largest entertainment region.

The move comes shortly after Live Nation announced that they will also start a concert promotions business in Germany, which is thought to be the second largest entertainment market in Europe.  The move came in the wake of reports that North American employees were being laid off, however.

The new Australian division will be led by co-vice presidents Roger Field and Luke Hede.  Field will work with the New Zealand and Australia efforts and Hede will run the Pacific Rim aspects.  Both of them will report to the CEO of Live Nation International, Alan Ridgeway.

Ridgeway released a statement in which he said that Live Nation has worked with some of the largest Aussie tours including The Rolling Stones, Nickelback, David Bowie, U2, and many more and feel that this is the time to expand their presence in the country and strengthen their global tours as the music market continues to grow.

Live Nation will be able to make use of their merger with Ticketmaster earlier in the year and work through their ticketing locations across the Pacific region and Australia.  Although the main office of the new division will be in Melbourne, Live Nation is also working on concert promotions in Shanghai, Hong Kong, and Singapore which should help keep their business booming internationally.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.